Madden NFL 18 gives a great visual advance and becomes the Madden with better graphics so far thanks to the Frostbite engine. Discover the new exteriors of the stadiums, surrounded by urban landscapes, and watch the NFL show come to life in the most photorealistic game to date.

EA has designed the online competitive gaming mode in its sports titles - Madden NFL - to go through the Ultimate Team virtual card game. In Ultimate Team, Madden players can purchase in-game card packs that unlock real life NFL stars that gamers use to build their fantasy football team, which is then used in online competitive games with other players. It's highly addicting and helps EA build very high engagement with the player base because it taps the competitive nature of gamers who want to win.

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EA generated 17% of its total revenue last year from Ultimate Team alone, so you can start to see the rationale here. An officially sponsored esports event with the NFL, with a huge cash prize dangling in front of Madden players, is a great way to encourage higher engagement among the player base and grow revenue from in-game spending within Ultimate Team.

The mode that lets you collect players from the past and present to create the perfect roster. This year's Ultimate Team will also let you team up with friends in 3 vs. 3 online team-play with their new MUT Squads mode - each taking on the roles of either Offensive Captain, Defensive Captain, or Head Coach.

Madden's Ultimate Team has always been a big draw since it debuted several years ago. New to this year